The top three business listings under the map. That’s Google’s Local Pack. You want your business there. You want the clicks, calls, and visits that come with it.
Getting there isn’t magic. You just need the right moves. I’ll show you how.
Let’s break it down into simple steps you can use today.
Claim and Optimise Your Google Business Profile
First, you must own your listing. Go to Google Business Profile. Type your name. Claim your profile.
Now fill it out fully. Add your business name, address, phone number, hours, website, and category. Use your exact service terms. Say “roof repair” if that’s what you do. Avoid general labels.
Add photos. Update your holiday hours. Respond to questions. Keep everything fresh. Google rewards active profiles.
Add Local Keywords to Your Listing and Website
Next, tell Google where you work. Use local terms like “plumber in Bolton” or “cake shop near Leeds.”
Include these on your website. Add them to your homepage, contact page, and service descriptions.
Mention nearby landmarks or areas you cover. Google connects that to local search terms.
Collect Reviews From Happy Customers
Now let’s talk trust. You need reviews. Ask your best customers. Send them a short message. Include the review link.
More positive reviews = more visibility. But don’t just collect stars. Ask for words. Google reads review content. It looks for keywords, locations, and relevance.
You also show up better when people search using “best” or “top-rated.” Reviews help you earn that.
Build Local Citations to Support Your Location
Local directories matter. You must list your business on platforms like Yelp, Yell, and Hotfrog. Make sure your name, address, and phone match across all sites.
Those links act like votes. They confirm you’re real and active in your area.
Even a few good citations make a difference.
You Don’t Have to Do It Alone
I help local businesses every day through SEO services for small business. We get you listed, optimised, and ranked without the noise.
Want to show up when your customer types “near me”? Take action today. Start with your profile. Tune your website. Earn a few reviews.
Soon, you’ll see your name in that Local Pack—and more customers at your door.